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The Technical Evolution: How AI and Speech Recognition Are Finally Making Video Social Listening Scalable

The Technical Evolution: How AI and Speech Recognition Are Finally Making Video Social Listening Scalable

From Text to Talking: The New Era of Social Listening For years, social listening lived in a text-only world. Brands could track mentions, analyse sentiment, and measure buzz across tweets, posts, and comments — but video remained a black…
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From Influencer Partnerships to Crisis Prevention: 7 Use Cases for Video Social Listening

From Influencer Partnerships to Crisis Prevention: 7 Use Cases for Video Social Listening

The Next Frontier of Social Intelligence Video dominates social media. Over 80% of internet traffic now comes from video, and platforms like TikTok, YouTube Shorts, and Instagram Reels have redefined how people express opinions and discover…
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The Question Every CMO Should Ask Their Social Listening Vendor (But Probably Isn’t)

The Question Every CMO Should Ask Their Social Listening Vendor (But Probably Isn’t)

The Blind Spot in Every Boardroom Picture this: your CMO presents the latest social listening report. Sentiment looks positive. Mentions are up. The room nods approvingly — and the meeting moves on. But here’s the problem. Those reports…
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The Dark Data Problem: Why 95% of Brand Mentions Are Invisible to Traditional Social Listening

The Dark Data Problem: Why 95% of Brand Mentions Are Invisible to Traditional Social Listening

The Hidden Conversations Brands Can’t See Your brand is being talked about right now — thousands of times — but you’re only hearing a whisper of that conversation. Traditional social listening tools have created a massive blind…
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TikTok, Instagram Reels, and YouTube Shorts: Why Video-First Platforms Require Video-First Analytics

TikTok, Instagram Reels, and YouTube Shorts: Why Video-First Platforms Require Video-First Analytics

The New Reality of Social Performance The numbers don’t lie. Short-form video now dominates social media. TikTok users spend an average of 95 minutes per day on the app. Instagram Reels account for over 20% of all time…
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