Case Study
A multi-national skincare brand struggled to capture the full value of its social video content. Standard analytics only measured metadata like hashtags, titles and engagement metrics, leaving unseen insights from the spoken word and visual content untapped. SocialVoice unlocked those hidden signals by analysing voice, visuals and text, enabling the client to refine content strategy, boost engagement, and improve market positioning
A global skincare leader, producing and marketing consumer products across multiple regions and social platforms
Traditional tools only captured titles, tags and engagement, missing spoken or visual mentions inside videos
Up to 90% of products shown or discussed never appeared in metadata
Inability to link hidden content to audience reactions.
No way to benchmark against competitors whose products appeared in video but were untagged
Social Voice deployed its AI-driven video intelligence platform to capture and analyse the unstructured data inside video:
Content Recognition
✔︎ Identified spoken words, on-screen products, brand logos, and objects not found in metadata.
✔︎ Captured simultaneous audio and visual mentions for a complete picture
Sentiment Analysis
✔︎ Measured tone and emotional response in voice content.
✔︎ Revealed how audiences felt about products and themes
Audience Engagement Mapping
✔︎ Linked hidden content with engagement signals (likes, shares, comments).
✔︎ Highlighted which unspoken or untagged elements drove performance
Competitive Benchmarking
✔︎ Compared the visibility of brand mentions against competitors.
✔︎ Surfaced competitor products in video even when not explicitly tagged
Revealed that up to 90% of product mentions were previously invisible in metadata, enabling accurate measurement of true product impact
Insights guided content refinement, driving a 20% increase in engagement within three months
Competitive analysis empowered the brand to adjust tactics and sharpen its competitive edge
Stop relying on hashtags and comments alone. Social Voice reveals the voice, visuals, and sentiment that traditional tools can’t.
